LG is throwing its resources behind developing a new breed of AI assistants that can be used to control aspects of cars. The Korean tech company said it has partnered with AI company Cerence to make an AI voice-assistant that is capable of being used to control various aspects of car's entertainment system, navigation, calling and more. That AI assistant, once completed, will eventually be integrated into the company's webOS software that, similarly to Apple CarPlay, powers computers inside vehicles. LG is planning on leasing its AI assistant out to auto manufacturers in search of an added dose of technology in their vehicles. The company's decision to enter the ring on developing an in-car voice assistant comes at a time when other major auto-manufacturers have also announced their intention to create similar products.